We have mapped the end to end market research process and identified the:
• Biggest pain points that take the most time, effort and resources
• Reduce the research ROI
We then created solutions that will reduce the time from weeks and days to minutes and a few clicks.
Get ahead of the changing research landscape by:
• Agile analysis of new and unstructured data
• Unearth uncommon insights using AI
Multiply the power of your quantitative and qualitative research with the integration of our AI tools.
Effortlessly generate customizable dashboards from survey data, promptly identifying trends and patterns. Reduce the time to insights and do more with your survey data!
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Focus on listening and observing more than asking. Eliminate labor-intensive tasks such as transcribing qualitative data and get a pulse of emotions, sentiments, and trend lines. Discover human emotions and nuances ongoing and in real-time.
A proprietary AI research engine built to empower researchers and brands to leverage AI.
Models & survey design
In simple steps, you can define your research topic, and generate survey questions within seconds with intricate logic and advanced quota management. Add any document you want to use for survey creation.
Be empowered to transform textual descriptions and prompts into precise visual representations, providing visually accurate images directly within the survey tool.
With QxBot, you can effortlessly rephrase survey questions, add additional response options, and optimize your survey design on the fly.
Data collection
Our machine learning-powered engine intelligently validates both qualitative research studies and data, effectively minimizing non-human interference with the data, preserving the effectiveness of research studies, and upholding a superior standard of data quality.
Choose a question in quantitative survey to ask follow-up questions generating qualitative data for deeper analysis.
Be empowered to transform textual descriptions and prompts into precise visual representations, providing visually accurate images directly within the survey tool.
Analysis & uncommon insights
Use the AI engine to surface emotions, sentiments, most important themes and trends from open ended data. Understand what is working and recommendations for improvements.
Effortlessly generate intelligent, personalized dashboards using survey data in seconds, swiftly pinpointing emerging trends and patterns. Automated insights can be instantly generated for widgets incorporated into the dashboard.
Get nuggeted information from video discussions and IDI’s automatically with generative AI within the community platform.
A powerful summary of all topics from the qualitative data as well as data gathered from Communities and Digsite.
Generate customer journey maps with a click of a button from any kind of text data.
Knowledge Management
Through the analysis of extensive research data, generative AI eradicates isolated insights and fragmented information, resulting in improved insights management within the InsightsHub platform.
Our AI work is governed by a clear set of values
We strive to maintain records of our model development process, datasets used, and any 3rd party models.
Our training dataset is diverse representing sectors, regions, and consumer groups. We also have diverse human reviewers and testers.
At every step of the process, we endeavor to comply with best practices and have had academic reviews of our model development.
From idea visualization, to product development to testing, product use, and continuous improvement, we include human oversight and control.
There's a compelling case for integrating this technology to enhance the speed and effectiveness of insight.
Discover how AI is reshaping the landscape of market research, empowering you to gain agile insights faster and more efficiently than ever before.
Join our special panel at Live With Dan, where our President of Research and Insights at QuestionPro, Dan Fleetwood, will discuss the future of Data Quality in an AI era. This is an episode you won't want to miss!
Learn how QuestionPro is aiding in the native use of generative AI to usher in a transformation of insights as we know it!
The ESOMAR AI Task Force aims to bring together leading research practitioners and facilitators under the ESOMAR umbrella to collaborate and strategize on the effective integration and responsible use of AI in the industry.