THE LEADING MARKET RESEARCH TOOL

Market research is learning about your customers and the market to make better decisions. It’s about understanding what people want, what they’re interested in, and how they make decisions when buying something.

By conducting market research, companies can predict what people will like, how much they’ll pay, and how to advertise to them. Businesses can reduce risk, improve their products, and find new opportunities, which means they can grow and succeed.

What is market research software?

Market research software is a tool that collects, analyses, and understands information about your customers and the market. It makes the process of running market research faster, easier, and more manageable.

Instead of doing everything by hand, like sending out surveys or reading through reams of reports, market research software does much of the work for you. It can help you create surveys, collect responses, analyze data, and even spot trends or patterns all in one place.

What is market research software?

Market research software is really important because it helps businesses make smarter decisions. Here's why:

• Saves Time: It automates tasks like data collection, keyword research, and analysis, making them faster and easier.

• Improves Accuracy: Market research software reduces errors and organizes data so it’s easier to understand.

• Cuts Costs: It’s cheaper than hiring a research team or doing everything by hand.

• Gives Better Insights: Helps find trends and patterns so businesses can see what customers want.

• Know Your Customers: Tracks customer behavior and feedback so you can meet their needs.

• Stay Competitive: Market research tools can help you monitor market trends and competitors so you can stay ahead.

• Product Development: You can test ideas and gather feedback to make sure new products are what customers want.

• Improves Decisions: Gives you accurate data to make informed, confident choices.

Top 7 Market Research Software in 2025

Market research is crucial for understanding customer needs, trends, and competitor movements. Here are the top 7 market research platforms for 2025, offering powerful survey, analytics, and data visualization tools to help businesses make well-informed decisions.

1. QuestionPro

QuestionPro provides everything you need for survey design, data collection, and analytics. Known for its flexibility, QuestionPro allows businesses of all sizes to create surveys and gather feedback across different channels.

Key Features:

• Wide range of survey templates and customization options.

• Survey Sample Management

• Conjoint analysis tools

• Sentiment analysis

• Question Branching

• Panel management

Cons:

• Some advanced features can take time to learn.

Pricing:

• Free basic plan; paid plans start at $99 per month.

2. Qualaroo

Qualaroo is an ideal tool for real-time customer feedback. Its powerful survey pop-ups engage visitors directly on websites or mobile apps. This makes it easy to gather insights without disrupting the user experience.

Key Features:

• In-app surveys

• Survey targeting

• Analytics dashboard

• A/B testing

Cons:

• Limited customization options for survey design.

Pricing:

• Pricing is available upon request.

3. Tableau

Tableau is a valuable data visualization tool that excels at making sense of complex data. It's ideal for businesses that want to visualize their market research data in a way that is easy to understand and share across teams.

Key Features:

• Powerful data visualization capabilities

• Easy-to-use drag-and-drop interface

• Interactive dashboards

• Supports sharing and collaboration on data insights

Cons:

• Advanced data setup may require some training.

Pricing:

• Starts at $70 per user per month.

4. Typeform

Typeform is designed to make surveys and questionnaires more interactive and engaging. Its conversational style encourages higher response rates, making it a great choice for customer feedback and market research.

Key Features:

• Attractive, interactive survey designs.

• Conditional logic and branching for personalized survey experiences.

• Mobile-friendly surveys optimized for all devices.

• Statistical Analysis

Cons:

• Limited analytics tools compared to other software.

Pricing:

• Free basic plan; business plans start at $83 per month.

5. Qualtrics

Qualtrics is a powerful market research platform used by businesses for both simple surveys and complex research studies. Known for its robust analytics and customization options, Qualtrics is suitable for companies with advanced market research needs.

Key Features:

• Extensive data analytics tools

• Real-time reporting and easy-to-read dashboards

• Data collection

• Data analysis

Cons:

• Higher cost and a more advanced interface that requires training.

Pricing:

• Available upon request, as pricing varies based on features.

6. Userlytics

Userlytics is a usability testing platform focused on understanding user experience (UX). It’s ideal for market researchers who want to observe how customers interact with their website, app, or product in real-time.

Key Features:

• Remote user testing with screen and video recording

• Multi-device support, allowing testing on desktops, mobile devices, and tablets

• Detailed analytics and report generation

• Allows both moderated and unmoderated tests

Cons:

• It can be costly for frequent testing needs.

Pricing:

• Starts at $99 per month.

7. Glimpse

Glimpse is designed to help businesses stay ahead of trends with quick consumer insights. It’s a great tool for fast, on-demand research, especially for companies looking to track emerging market trends and adapt quickly.

Key Features:

• Real-time insights into market trends

• Fast survey setup and feedback collection

• AI-driven analysis to identify trends and patterns

• Intuitive dashboard to track and compare results

Cons:

• Limited customization for surveys.

Pricing:

• Available on request.

Conduct Market Research Surveys & Analytics

Gut instincts won’t help you keep existing customers or gain new business — you’ll need the right data for that. QuestionPro’s market research tools help businesses discover key information about their target audience. From unearthing consumers’ thoughts about your products and brand to what kind of product or service they need, QuestionPro offers a variety of solutions and houses them in an easy to manage and a single source of the truth in the form of an insights repository.