AskWhy | QuestionPro

The all in one question your customers want to answer.

It’s a combination of NPS, root cause and comment question types. Exclusive to QuestionPro CX. It calculates your NPS score, uncovers the reasons behind it and lets customers give additional info. All at the same time! There’s simply no better way to find what works for your promoters and what not for detractors.

No more guessing. Use data to improve experiences.

AskWhy goes deeper than a score. It empowers customers by asking the reasons behind the ratings. Then, the voting system allows them to vote for specific feedback from other customers. Altogether, this willl help you identify what issues must be addressed immediately.

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AskWhy survey features

Some key benefits of using AskWhy questions in your next CX project.

Unique voting system

Customers can distribute 5 points to vote and highlight the intensity and urgency of some aspects you might have missed.

Sentiment analysis

Runs on the open-ended text questions in AskWhy to make out if the customer feedback is positive, negative or neutral.

Distribution charts

Track the number of responses for certain aspects or which were hot spots to look into.

Understand risk of churn

Beyond detractors. Which of your passives are at risk? Understand root causes and prevent potential financial impact.

Mobile friendly

A smooth user experience across all devices to ensure your customers can give you feedback from anywhere, anytime.

Security & compliance

Our CX platform is ISO compliant. Focus on just the data collection and insights generation. We host survey data in localized servers that take away the risk from your surveys.

Ready for your first AskWhy survey?

Uncover root causes. Give your customers a voice and act on what’s best for them.

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"If you have an NPS question, I would definitely add the plus so users can get deeper insights from customer feedback. You get to easily see all these rich insights related to your customers and why are they feeling the way they do. AskWhy can trigger that extra push you need for the decision-making process in your company."

Sally Donovan Client Relations Lead

AskWhy survey question

Make giving feedback easy for your customers using the AskWhy question in your CX surveys.