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QuestionPro learning guides

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CX trend guide 2025

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Nursing in 2024

Fresh learning guides for you

Action Planning Guide

Our Action Planning Guide offers valuable insights and best practices for incorporating employee feedback into your organization's culture effectively.

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ClinicAI Companions Report

As Generative AI revolutionizes healthcare, understanding clinicians' viewpoints is crucial. Learn what the ClinicAI Companions report revealed.

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SPARK Matrix™: Voice of the Customer (VoC) Platform

Gain actionable insights into the Voice of the Customer (VoC) market with this 2024 report.

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Learning guide categories

Market Research & Surveys
Customer Experience
Employee Experience
Hacker's guides

Tips and strategies for conducting effective surveys and maximizing their impact.

Nursing in 2024: Perspectives on job satisfaction and workforce sentiment

This report reveals critical data and strategies to enhance the work conditions for nurses across the United States.

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ClinicAI Companions Report

As Generative AI revolutionizes healthcare, understanding clinicians' viewpoints is crucial. Learn what the ClinicAI Companions report revealed.

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The Future of Market Research: Exploring Generative AI capabilities

Explore how QuestionPro is leading the charge in harnessing the power of generative AI to usher in a profound transformation of the insights landscape.

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Brand Trackers 101

Join our experts as they lead you through the myriad applications of brand trackers and reveal the extraordinary value they bring to organizations in the field of market research.

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How to distribute your insights content for maximum reach and impact

Discover the benefits of utilizing the Insights Hub+Spoke Content Strategy Guide to elevate your insights results and achieve more impactful outcomes.

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QuestionPro for Dummies

Developed by QuestionPro, you will learn how to create, distribute, and track effective online surveys.

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Third-Party Risk Management: Critical Steps to Safeguard Your Business Relationships

Learn how to identify and profile your organization's third-party risks. This ebook will teach you the steps necessary to managing risk exposure over time with QuestionPro Assessments.

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Developing Dynamic Online Surveys

Find out how to develop dynamic surveys for your market research with the QuestionPro survey software tool. This ebook will provide you with step-by-step instructions, tips, and more!

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Land of the Free and the home of the TAXED?

The GOP tax bill passed the House vote on December 22, 2017. QuestionPro Audience conducted a nationwide survey of over 400 respondents from our registered voters panel to learn what Americans think about the recent tax reform.

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How the Smart Speaker is Revolutionizing the Home

2017 was predicted to be the year of the smart home, but consumers are taking their time adopting the new technology. We polled over 450 respondents from our consumer panel to gauge their thoughts on the smart home.

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How to Effectively Conduct an Online Survey

Learn how to set objectives, create an unbiased sequence of topics, and conduct effective online surveys through several tried and true methods.

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Introduction to MaxDiff Scaling

MaxDiff Scaling is an approach for obtaining preference scores for brands, brand images, product features, advertising claims, and much more.

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Introduction to Conjoint Analysis

Through this ebook, learn how to develop market simulation models that can predict consumer behavior by using Conjoint Analysis.

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Introduction to TURF Analysis

TURF Analysis helps analyze market potential and devise optimal communication and placement strategies through multiple choice.

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Writing Great Online Survey Questions

Avoid some of the most common pitfalls when creating a great questionnaire. In this ebook, you will learn how to design a great survey and optimize questions.

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Introduction to Panel Management

Learn the importance of Panel Management services for online research and how a panel can help you build better relationships with your customers.

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QuestionPro MicroPanel

The QuestionPro Panel Network is designed for companies interested in developing, managing and monetizing custom online panels.

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Mobile Field Surveys Using SurveyPocket

QuestionPro SurveyPocket provides a complete solution for mobile field survey data collection and analysis between surveyors across different locations.

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Integrate Surveys with Salesforce’s CRM Platform

Learn to Integrate Customer Surveys into Salesforce's CRM Platform for clear effective business results.

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Learn the Importance of Text Analytics

QuestionPro text analytics focuses on the techniques you can use to extract the value out of the open-ended comments of respondents.

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Mobile Research Solutions

QuestionPro Mobile Research provides a complete solution for mobile field survey data collection and analysis.

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Online Survey Design Tips

QuestionPro is the ideal tool for your students to learn about how surveys can be used, including powerful conjoint, TURF and NPS modules.

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Student Academic Solutions

QuestionPro is the ideal tool for your students to learn about how surveys can be used, including powerful conjoint, TURF and NPS modules.

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Using Online Communities

Online communities are a mainstream in most businesses and market research tools. According to a recent study, two-thirds of companies employ different online communities to receive a first-hand feedback to make informed decisions.

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Insights and advice from leading customer experience professionals and thought leaders.

The QuestionPro CX Trend Guide for 2025

Why AI-driven personalization and human connection will define the future of CX

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The QuestionPro CX Trend Guide for 2024

Why more than ever the human experience should be the north star of a business.

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SPARK Matrix™: Voice of the Customer (VoC) Platform, 2024

Gain actionable insights into the Voice of the Customer (VoC) market with this 2024 report.

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SPARK Matrix™: Customer Journey Mapping (CJM) Platform, 2024

A full CJM report, including a detailed analysis of the market dynamics and vendor landscape.

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The Complete Playbook to Customer Lifetime Value

Dive into the ultimate CLV playbook that will guide you every step of the way!

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The QuestionPro CX Trend Guide for 2023

What are the CX trends for 2023 and how to understand and meet customer expectations throughout their journey.

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SPARK Matrix™: Voice of the Customer (VoC) Platform, 2023

A full VoC report, including a detailed analysis of the global market.

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SPARK Matrix™: Customer Journey Mapping (CJM) Platform, 2023

A full CJM report, from the year 2023.

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SPARK Matrix™: Voice of the Customer (VoC) Platform, 2021

A full VoC report, from the year 2021

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The heart of organizational success

Action Planning Guide

Our Action Planning Guide offers valuable insights and best practices for incorporating employee feedback into your organization's culture effectively.

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Best Advice I ever got, HR Edition

Insights from Experts and Key Initiatives for 2024

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Creating a remarkable employee journey

Insights from a benchmarking study on employee experience in the US, UK, and Germany

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Diversity, equity and inclusion as a key retention strategy

A full VoC report, from the year 2021

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Culture Management

Many of us are envious of the cool organizational cultures that companies like Google, Zappos, and Netflix have created, but we’re missing an important point.

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Employee Engagement Vs Culture Management

Employee engagement and culture are the two important attributes of an organization. However, only 13% of the world's workforce seems to be actively engaged and only 12% of them believe their oragnization is able to effectively drive culture.

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Step-by-step guides aimed at both beginners and experts.

The Hacker's Guide to Advanced Research Methodologies

A full VoC report, from the year 2021

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The Hacker's Guide to eNPS

Improve your eNPS. Enrich your organization's employee experience.

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The Hacker's Guide to Employee Engagement

This ebook will teach you what employee engagement is and how workplace culture influences employee engagement. You'll learn from a range of topics covered under employee engagement and workplace culture.

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The Hacker's Guide to Online Surveys

Learn everything about the most effective way to collect organizational feedback through online surveys. This free ebook will teach you everything from the basic philosophy of surveying, collecting feedback and growth hacks from powerful online surveys.

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The Hacker's Guide to Customer Experience

The ultimate handbook for detailed understanding of Customer Experience - What it really is, how to implement it and above all, how to increase it using tested and concrete methodologies.

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The Hacker's Guide to Conjoint Analysis

In this ebook, learn how to conduct sophisticated research through Conjoint Analysis to better understand your customers and their purchasing decisions.

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The Hacker's Guide to MaxDiff

Learn about MaxDiff Analysis, its market research applications, and how top marketing strategists implement MaxDiff Questions to understand their target market’s decision-making psychology.

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Real Time Governance

The Open Government Initiative (OGI) led to many subsequent policy frameworks like Open Data, Challenge.gov, Data.gov, Change.gov (Citizen Petitions) and other citizen engagement initiatives within the US federal government eco-system.

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The Experience Journal

Find innovative ideas about Experience Management from the experts