Deep dive in Surveys

With deep dive methodology, you have complete control over which survey questions and answer options require the deep dive toggle on. This ensures that greater insights are still collected during the survey scripting phase without extra effort. With the same effort and without manual effort, QxBot helps you learn more about a selection and aids in the efficient collection and management of actionable insights.

The analytics can then provide raw data for you to analyze or even allow a generative AI-based insight that offers a brief, concise snapshot of all three answers in your analytics.

Example of deep dive in your surveys

Consider an organization running a study on employee engagement and experience. By toggling in the deep dive of the survey, there is the possibility of collecting more data on how employees feel about gratification from managers. This can be used to better understand how supervisors work with their team members by asking questions about the feedback they receive on tasks.

Uses of deep dive in surveys and research

The uses of deep dive in research studies are:

• • Context-specific qualitative insights on quantitative question answer selection: Deep dive functionality allows researchers to immediately pose context-specific follow-up questions triggered by a respondent's selection, enhancing the depth of insights collected during surveys.
• • Insights without manual intervention: Leveraging our proprietary generative AI engine, QxBot, deep dive enables each survey question to yield richer data and insights into respondents' decision-making processes without the need for manual intervention.n
• • Selective toggle on insights collection: By controlling which survey questions and answer options activate the deep dive feature, researchers can effortlessly gather more comprehensive insights, increasing the efficiency of the insights collection process.
• • Generative AI-based insights: Through advanced analytics, deep dive functionality provides raw data for in-depth analysis and concise snapshots of respondents' selections, empowering researchers with actionable insights for informed decision-making.

Advantages of using deep dive in surveys and research

The advantages of using deep dive in survey research are:

• • Enhanced depth of insights: Deep dive functionality allows researchers to dig deeper into respondents' thought processes by posing context-specific follow-up questions triggered by their selections. This provides a more comprehensive understanding of respondents' perspectives and decision-making rationale.
• • Increased efficiency: By using the deep dive functionality in surveys, researchers can gather actionable insights that may not be accessible through traditional quantitative survey questions alone. This streamlined approach to data collection saves time and resources, increasing the efficiency of the insights collection process
• • Customizable control: Researchers have complete control over which survey questions and answer options activate the deep dive feature, ensuring that greater insights are gathered without additional effort during the survey scripting phase. This customization allows for tailored data collection strategies that align with research objectives.
• • Automated insights generation: Leveraging QuestionPro's proprietary generative AI engine, QxBot, deep dive functionality facilitates the automated generation of insights. This includes concise snapshots of respondents' selections, empowering researchers with actionable insights for informed decision-making.

By leveraging deep dive into surveys and research, individual researchers and research teams can collect smarter data and increase the ROI of studies.