Social media sharing

Many organizations take to social media to gather feedback on their products and services. As social networking sites like LinkedIn, Facebook, and Twitter are busy channels, with lots of users, social media surveys are one of the most effective channels of data gathering.

Example of social media sharing

Let's take the example of an aerated beverage company. Aerated drinks are sold and consumed widely throughout the world, but the company seldom has data or email addresses of the customers to survey them. They can create a survey and share it through their social media channels to reach out to a broad audience and collect feedback.

Uses of social media sharing

Organizations and researchers use social media sharing to reach out to a wider variety of audiences. It is a handy tool when you do not possess a database with email addresses of your customers you want to survey. Organizations can directly target their audiences more easily to gather bulk survey data or data from longitudinal surveys.

Advantages of social media sharing

Here are the advantages of od social media sharing:

• Gather more responses: Millions of people use social media platforms like Twitter, Facebook, and LinkedIn. You can gather a lot of responses through social media channels.

• No need for a database: You do not need email addresses, postal addresses, or telephone numbers of your potential respondents. Reach out to a broad audience without the hassle of maintaining databases.

• Demographic segmentation: Easily group responses by demographics and customize your products and services based on feedback from specific regions.

• Increase website traffic: Once the survey is complete, redirect your respondents to your website to increase your website's footfall. Grow your brand awareness among your customers and potential ones.

How to use social media for sharing your surveys?

Learn how to set up and use this feature with our help file on share survey on social media.