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Heatmap analysis question
A heat map analysis is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. Heat maps help you get an instant feel for an area by grouping places into categories and displaying their density visually. The darker the color is, the higher is the density.
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How can I add a Heatmap - Image Testing question to my survey?
Go to: Login » Surveys (select a survey) » Edit » Workspace.
Click on the Add Question button.
Under Advanced question types, select the Heatmap question type from under Image/Multimedia
Heatmap question will be added to your survey workspace. Click and add the image for this question.
Once you have added the image, you can update settings for this question.
Following settings are available:
- Maximum areas for selection: Default is set to 1 area. You can allow selection for upto 20 areas.
- Selection Type: You can set selection type to On Click or Drag and select.
- Selection Border Color: Select a suitable color for the image so the selected area is clearly visible.
- Number of clicks remaining: Set the message to make it easy for respodents to know the number of clicks or area selections avaialable.
How do the respondents answer the heatmap?
To answer the heatmap question, depending on your settings, respondents can click or drag and select an area on the image.
What type of analysis / reporting do I get for the heatmap data?
With the QuestionPro research platform, you can analyze the heat map data in a very sophisticated way. You will get an image representation of your original image for the data. The area that was dragged most often by the respondents would be highlighted in dark red. The lesser number of times an area is dragged, the fainter red color it would be highlighted in. The areas that were never dragged would be highlighted in blue. You will easilly come to know the respondents trend / area of focus by just viewing the image.
Go to: Login » Surveys (select a survey) » Analytics » Analysis » HeatMap Analysis
Select the heatmap question you want to analyze
Derive optimal research insights through Heatmap and Hotspot Testing
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