Intercept Settings – Display Sample Rate

The Display Sample Rate feature lets you manage the frequency of intercepts shown to your users. It ensures users are not overwhelmed by multiple intercepts and helps you control the survey exposure rate. This setting controls the percentage of visitors who match your intercept’s targeting rules and will actually see the intercept. It is useful for managing survey volume and running controlled experiments.

1. Go to the Intercept Settings tab for your intercept.
2. Use the Display Sample Rate field to define what percentage of visitors will see the intercept.

3. Click Save Changes.

• Start with a lower Display Sample Rate (e.g., 10–20%) during testing phases.
• Combine Sample Rate with targeting rules for more precise survey distribution.