In a Side-By-Side Matrix question, the Gap/Perception Plot can be used to visually represent all the analytical data in a single chart. The details of one dimension (Importance etc.) are plotted on the Y axis and the details of the second dimension are plotted on the X axis.
The bar chart provides the mean for every dimension and the attribute. The plot is with respect to the mean on the Y-axis and attributes like Customer Service, Product Packaging and On-Time arrival on the X-axis. The second chart is a scatter plot that compares the dimensions based on the mean value of the attributes.
This feature is available with the following licenses :